Adishwar Auto Ride, the official distributor of Benelli and Moto Morini motorcycles in India, has announced that prices of some of its popular big bikes will not change even after the recent GST increase on motorcycles above 350cc. This decision comes as a relief for buyers, especially during the festive season, when motorcycle sales usually see a rise.
Why Prices Remain Unchanged
The Indian government recently raised GST on motorcycles above 350cc, which directly affects premium bikes. Normally, this would make bikes more expensive for customers. However, Adishwar Auto Ride has decided to absorb the extra cost instead of passing it on to the buyers.
This move clearly shows the company’s focus on building long-term customer trust and keeping their premium models attractive in the market.
Impact on Smaller Motorcycles
For motorcycles below 350cc, the situation is different. Since GST on these bikes was reduced, Adishwar has passed on the benefit to customers, making smaller models more affordable. This two-way approach ensures that both premium and budget customers are satisfied.
Updated Ex-Showroom Prices
The following models will continue to be available at the same prices across India:
- Moto Morini X-Cape 650 – ₹5.99 lakh
- Moto Morini X-Cape 650X – ₹6.30 lakh
- Moto Morini Seiemmezzo Scrambler – ₹4.29 lakh
- Moto Morini Seiemmezzo Retro Street – ₹4.29 lakh
- Benelli 502C – ₹5.25 lakh
These prices are valid at all Adishwar Auto Ride dealerships across the country.
Festive Season Advantage
The timing of this announcement is important. In India, festive months bring high demand for new vehicles, and many customers plan their purchases around this time. By keeping prices unchanged, Adishwar Auto Ride is likely to attract more buyers who may otherwise hesitate due to cost increases.
This move may also give Benelli and Moto Morini an edge over rival brands, some of which might pass on the GST hike to customers.
Conclusion
The decision by Benelli and Moto Morini to keep their big bike prices unchanged despite higher GST is a customer-friendly step. It shows that the company is ready to take a short-term hit for long-term loyalty. With the festive season here, this strategy could boost sales and strengthen their presence in the competitive Indian motorcycle market.
FAQs
Which Benelli and Moto Morini bikes are not affected by the GST hike?
The Moto Morini X-Cape 650, X-Cape 650X, Seiemmezzo 650 range, and Benelli 502C remain at the same prices.
Why are prices unchanged despite GST increase?
Adishwar Auto Ride has decided to absorb the cost instead of passing it on to customers.
What about bikes below 350cc?
For smaller bikes, GST benefits have been passed on to customers, making them more affordable.
Where are these updated prices valid?
The unchanged prices are effective across all Adishwar Auto Ride dealerships in India.
Is this offer only for the festive season?
The company has not mentioned any limited period, so the prices are applicable until further notice.