Bajaj Auto has announced that the prices of its Dominar 400 and Pulsar NS400Z motorcycles will remain unchanged despite the recent GST hike. This decision comes as a relief for buyers who were expecting an increase of around Rs. 20,000.
Current Prices of Bajaj Bikes
The Pulsar NS400Z is priced at Rs. 1.92 lakh (ex-showroom), while the Dominar 400 retails at Rs. 2.39 lakh (ex-showroom). With the GST hike, both bikes could have become more expensive, but Bajaj decided to absorb the additional cost.
Reason Behind Keeping Prices Unchanged
Bajaj’s move is likely aimed at maintaining positive buyer sentiment, especially with the festive season approaching. High GST rates could have discouraged potential buyers. This strategy is similar to what Bajaj did for its KTM motorcycle range.
Comparison with Other Brands
While Bajaj kept its large-capacity bike prices stable, Royal Enfield increased prices of all bikes above 350cc. This could impact its festive season sales. Interestingly, Hero also kept the Harley-Davidson X440 price unchanged, showing a trend among some manufacturers to protect sales during GST hikes.
Market Impact
By keeping prices steady, Bajaj makes the Dominar 400 and Pulsar NS400Z more attractive compared to competitors. Riders looking for performance-oriented bikes at a reasonable price will benefit, while Royal Enfield buyers may face higher costs. This move could give Bajaj a sales advantage during festive offers.
Conclusion
Bajaj’s decision to maintain the prices of the Dominar 400 and Pulsar NS400Z shows the company’s focus on customer satisfaction and sales growth during the festive season. This strategy may help Bajaj attract more buyers and strengthen its position in the premium motorcycle segment, especially against brands like Royal Enfield.
FAQs
What are the current prices of Bajaj Dominar 400 and Pulsar NS400Z?
The Dominar 400 is priced at Rs. 2.39 lakh, and the Pulsar NS400Z is priced at Rs. 1.92 lakh (ex-showroom).
Why didn’t Bajaj increase the prices after the GST hike?
Bajaj chose to absorb the GST increase to maintain festive season sales and customer interest.
How much would the bikes cost if GST was applied?
With the new GST, both bikes would have been around Rs. 20,000 more expensive.
Which other brands increased their bike prices?
Royal Enfield increased prices for all bikes above 350cc, while Hero kept prices stable for Harley-Davidson X440.
Does this decision affect sales?
Yes, by keeping prices stable, Bajaj is likely to boost sales and attract buyers looking for premium motorcycles without paying extra due to GST.