Luxury carmaker Lexus India has announced a massive price cut on its cars in India. The company has reduced prices by up to Rs. 20.80 lakh across different models. These new prices will be valid from 22 September 2025.
The decision comes after the Government of India introduced GST 2.0 reforms, which have lowered tax rates on cars. Lexus is passing on the entire benefit directly to its customers.
Price Reduction Across Lexus Models
Lexus cars have always been seen as premium and expensive. But now, the latest cuts make them more attractive for buyers:
- ES 300h – cheaper by Rs. 1.47 lakh
- NX 350h – reduced by Rs. 1.58 lakh
- RX 350h – price down by Rs. 2.10 lakh
- RX 500h – reduced by Rs. 2.58 lakh
- LM 350h – gets a big cut of Rs. 5.77 lakh
- LX 500d – maximum benefit of Rs. 20.80 lakh
This is one of the biggest price drops in India’s luxury car market in recent years.
Why This Price Cut is Important
Luxury cars often remain out of reach for most buyers in India due to high taxes and import duties. By reducing prices, Lexus can attract more customers who were earlier hesitant because of the high costs.
Also, this move comes just before the festive season, which is the best time for car sales in India. The price cut is expected to boost demand for luxury vehicles during this period.
Lexus India’s Statement
According to Hikaru Ikeuchi, President of Lexus India, the company is happy to pass on the full benefit of GST reforms to its customers. He said that this will improve accessibility, build customer confidence, and allow more people to enjoy the Lexus brand.
Impact on Indian Luxury Car Market
This decision by Lexus may also put pressure on other luxury car brands like Mercedes-Benz, BMW, Audi, and Volvo to reduce their prices. With GST 2.0 already bringing relief, more global automakers are expected to revise their pricing strategy in India.
For customers, this is the right time to consider buying luxury vehicles, as prices are at their most competitive level in years.
Conclusion
Lexus India’s massive price cut of up to Rs. 20.80 lakh is a bold step that makes its cars more accessible. The timing, just ahead of the festive season, is likely to attract new buyers and increase sales. With this move, the luxury car market in India may see fresh growth and more competition among global brands.
FAQs
What is the reason behind Lexus reducing prices?
The reduction comes because of the new GST 2.0 reform, which lowered tax rates. Lexus passed the entire benefit to customers.
Which Lexus model got the biggest price cut?
The Lexus LX 500d received the maximum reduction of Rs. 20.80 lakh.
From when are the new prices effective?
The revised prices are effective from 22 September 2025.
Will other luxury car brands also reduce prices?
It is very likely. With GST relief, brands like BMW, Mercedes, and Audi may also bring down their prices.
Is this the best time to buy a Lexus car?
Yes, with such a massive price cut and festive offers, it is one of the best times to buy a Lexus in India.