Norton Motorcycles is ready to make a grand comeback under its new owner, TVS Motor Company. The legendary British brand has announced that it will reveal four brand-new motorcycles at the EICMA 2025 show in Milan, Italy, on 4 November 2025. This marks the beginning of a fresh chapter for Norton, as it aims to re-establish itself as a strong global player in the premium motorcycle market.
Norton V4 Superbike to Lead the Line-Up
The most anticipated launch from Norton will be the all-new V4 superbike, which will serve as the company’s flagship model. The V4 is expected to be launched in two versions — one high-performance, premium variant packed with top-end components, and another more accessible version for a wider range of buyers.
Spy shots of the V4 have already surfaced online, hinting at a completely redesigned body, improved aerodynamics, and a more aggressive stance. This model will reflect Norton’s efforts to blend British craftsmanship with modern engineering precision.
New Adventure Bike to Target Middleweight Segment
Alongside the superbike, Norton will also introduce a twin-cylinder adventure motorcycle, marking its entry into the highly competitive ADV category. While details about the engine capacity are not yet confirmed, industry experts believe it will sit in the middleweight class, possibly between 600cc to 800cc.
This segment has been booming globally, and Norton’s entry could challenge bikes like the Triumph Tiger 850 Sport, BMW F 850 GS, and KTM 790 Adventure. If priced strategically, Norton could capture the interest of riders who love both long-distance touring and off-road adventures.
Possible New Naked or Retro Model
Norton has kept the remaining two models under wraps, but speculations suggest that one of them could be a naked streetfighter or a modern-retro roadster. These types of motorcycles are highly popular among young riders due to their style, practicality, and thrilling performance.
If true, this move shows Norton’s plan to expand beyond high-end superbikes and appeal to a broader audience who want British design with everyday usability.
Production and TVS Investment
In September 2025, Norton officially stopped production of its older lineup and shifted focus to a completely new range. The company has already started manufacturing the new models at its upgraded Solihull facility in the UK.
Since acquiring Norton in 2020 for £16 million, TVS Motor Company has invested more than £200 million to modernize the brand’s production setup, improve quality standards, and develop new technology. This investment demonstrates TVS’s serious commitment to reviving Norton’s legacy and turning it into a strong global brand once again.
What This Means for Norton’s Future
Norton’s return at EICMA 2025 is more than just about new motorcycles — it’s about rebuilding trust and reputation. The brand has gone through tough times, including bankruptcy and management issues. Now, with TVS’s expertise in manufacturing and global reach, Norton has a strong foundation to rebuild itself.
If the upcoming bikes deliver on performance, design, and reliability, Norton could soon become a powerful name once again in the global motorcycle market — especially in premium categories.
Conclusion
Norton Motorcycles is all set for a fresh beginning with its four new bikes debuting at EICMA 2025. The V4 superbike will showcase its engineering strength, while the twin-cylinder adventure bike will bring it closer to everyday riders. Backed by TVS’s strong financial and technical support, Norton seems ready to roar again in style. The global motorcycling community will be watching closely on November 4, 2025, when Norton officially reveals its next-generation machines.
FAQs
What is the highlight of Norton’s EICMA 2025 lineup?
The main highlight will be the all-new Norton V4 superbike, which will serve as the brand’s flagship model.
When will Norton unveil its new motorcycles?
Norton Motorcycles will unveil its four new bikes on 4 November 2025 at the EICMA show in Milan, Italy.
Who owns Norton Motorcycles now?
Norton Motorcycles is owned by TVS Motor Company, an Indian two-wheeler manufacturer that acquired the brand in 2020.
Where are Norton motorcycles being produced now?
All new Norton bikes are being manufactured at the company’s upgraded Solihull factory in the United Kingdom.
What are the expected new models apart from the V4?
Apart from the V4 superbike, Norton is expected to reveal a twin-cylinder adventure bike and possibly a naked streetfighter or modern-retro roadster.
Will Norton return to India with these bikes?
While there’s no official confirmation yet, experts believe TVS may bring some of these models to India in the future through limited imports or premium dealerships.