Maruti Suzuki, India’s largest carmaker, is preparing to launch a brand-new SUV in the Indian market on 3 September 2025. This new model will be sold through the Arena dealerships, making it the most premium SUV in that network. With this launch, Maruti plans to strengthen its position in the growing mid-size SUV segment.
Where Will It Fit in Maruti’s Lineup?
The new SUV will sit above the Brezza in Maruti’s Arena portfolio and just below the Grand Vitara in the company’s overall lineup. This makes it the flagship model for Arena showrooms. The car is expected to offer more features, space, and comfort compared to the Brezza, making it attractive for families who want an upgrade.
Rivals in the Market
Maruti’s new SUV will directly compete with some of the most popular mid-size SUVs in India such as:
- Hyundai Creta
- Kia Seltos
- Honda Elevate
- Volkswagen Taigun
- Skoda Kushaq
- Toyota Urban Cruiser Hyryder
This is one of the toughest segments in the Indian car market, as buyers here demand style, technology, and fuel efficiency along with strong brand trust.
Expected Engine Options
While Maruti has not officially revealed the technical details yet, it is expected that the new SUV will get the 1.5-litre naturally aspirated petrol engine that is already available in models like the Ertiga, Ciaz, and Brezza.
We may also see mild-hybrid and CNG versions to cater to different customer needs. This will make the SUV more versatile and fuel-efficient, something Maruti always focuses on.
Features and Technology
Although the exact features list has not been revealed, being a premium offering in the Arena range, we can expect:
- Large touchscreen infotainment with wireless Android Auto & Apple CarPlay
- Connected car features
- Advanced safety tech with six airbags
- Premium interiors with dual-tone finish
- Sunroof (expected to attract young buyers)
- Automatic climate control
Maruti’s Strategy Behind This Launch
Maruti Suzuki has always focused on offering cars for the mass market. By bringing a new mid-size SUV, Maruti wants to attract buyers who are upgrading from hatchbacks and compact SUVs.
The decision to sell it through Arena showrooms also means that Maruti wants to give Arena customers a premium option without shifting them to Nexa.
Conclusion
The upcoming Maruti SUV, set to launch on 3 September, could be a big move in the Indian SUV market. Positioned above the Brezza but below the Grand Vitara, it will become the flagship SUV in Arena dealerships. While official details are yet to be announced, expectations are high for strong fuel efficiency, multiple engine options, and premium features. With tough competition from Creta, Seltos, and Elevate, this launch will decide how Maruti shapes its future in the SUV segment.
FAQs
What is the launch date of Maruti’s new SUV?
Maruti will launch its new SUV on 3 September 2025.
Will the new SUV be sold via Nexa or Arena?
It will be sold through Arena dealerships, making it the most premium SUV in Arena’s lineup.
Which cars will this SUV compete with?
It will compete with Hyundai Creta, Kia Seltos, Honda Elevate, VW Taigun, Skoda Kushaq, and Toyota Hyryder.
What engine options are expected?
The SUV is likely to come with a 1.5-litre petrol engine, along with mild-hybrid and possibly a CNG option.
Where will this SUV sit in Maruti’s lineup?
It will be positioned above the Brezza and below the Grand Vitara, making it a mid-size SUV choice for buyers.