Mahindra has added a new premium feature to its popular SUV, the XUV 3XO. The brand has introduced Dolby Atmos sound technology in the SUV, making it one of the most advanced audio setups in its segment. This feature is available from the RevX A variant onwards, with prices starting at Rs. 11.79 lakh (ex-showroom). Deliveries will begin in mid-September 2025.
Which Variants Get Dolby Atmos?
The Dolby Atmos system will be offered in four variants of the XUV 3XO:
- RevX A
- AX5L
- AX7
- AX7L
- In the standard setup, customers get a six-speaker layout, while the AX7L variant goes a step further by adding a dedicated subwoofer for richer bass.
Dolby Atmos Music Experience
The system comes with integrated Gaana streaming support, allowing users to directly access Dolby Atmos Music from the car’s infotainment screen. This ensures that buyers don’t just get better hardware but also premium-quality audio content to enjoy while driving.
Mahindra’s Growing Dolby Atmos Lineup
With this launch, the XUV 3XO has become the fourth Mahindra vehicle to offer Dolby Atmos sound technology. Other models already offering it include:
- BE 6 electric SUV
- XEV 9e electric SUV
- Thar Roxx
This shows Mahindra’s push towards making immersive in-car entertainment a big selling point across its SUV range.
RevX Range – Mid-Spec Options
Earlier this year, Mahindra launched the RevX range for the XUV 3XO, priced from Rs. 8.94 lakh (ex-showroom). These trims – RevX M, RevX M (O), and RevX A – were introduced as new mid-spec variants, giving buyers more choices between entry-level and premium trims.
Expert Take
The introduction of Dolby Atmos in the XUV 3XO is a smart move by Mahindra. Buyers in this segment, especially young professionals and families, are increasingly looking for premium features in affordable SUVs. With immersive sound technology, Mahindra is trying to offer something that even bigger SUVs don’t always provide at this price point.
Conclusion
The Mahindra XUV 3XO has become more premium with the addition of Dolby Atmos sound technology, starting from Rs. 11.79 lakh. Offered in four variants, the feature enhances the SUV’s in-car experience with 3D surround sound and Gaana streaming integration. With deliveries beginning in September 2025, Mahindra continues to strengthen its position in the compact SUV market by offering tech-first features.
FAQs
What is the starting price of the Mahindra XUV 3XO Dolby Atmos variant?
The Dolby Atmos-equipped variant starts at Rs. 11.79 lakh (ex-showroom).
Which XUV 3XO variants get Dolby Atmos?
It is available in RevX A, AX5L, AX7, and AX7L variants.
Does every variant get the same speaker setup?
No, most variants get a six-speaker setup, while the AX7L variant adds a subwoofer.
Can I stream Dolby Atmos music in the XUV 3XO?
Yes, the system has Gaana streaming integration, allowing direct access to Dolby Atmos Music.
Is the XUV 3XO the first Mahindra car with Dolby Atmos?
No, it is the fourth Mahindra model after the BE 6, XEV 9e, and Thar Roxx.