New Year’s Eve is always a busy night for brands in India. While people celebrate, companies work extra hard to keep up with demand and also grab attention on social media. This year, a funny exchange between Swiggy Instamart and Durex India went viral and became one of the most talked-about moments online.
The Viral Tweet That Started It All
As the New Year celebrations began, Swiggy Instamart shared an interesting update about condom sales. The platform revealed that thousands of customers ordered Durex condoms on December 31. Swiggy posted a playful message asking people to help increase the number to a funny target.
This tweet quickly caught attention because people love humour during festive nights.
Durex India Joins the Fun
Instead of ignoring the viral moment, Durex India surprised everyone by replying in a witty and bold style. Their response added even more fun to the conversation. The brand joked about people enjoying their New Year and even hinted at morning coffee plans.
This simple reply from Durex turned the tweet into a full-blown viral moment.
Swiggy’s Hilarious Comeback
Swiggy did not stop there. The company replied again, saying that the people who ordered those condoms were probably too busy to read the tweets at that moment. This comeback made the internet laugh even more.
Social media users quickly joined the conversation with jokes, memes, and comments.
Why This Interaction Got So Much Attention
In India, brands like Zomato and Swiggy are known for their humour. People love when companies show personality instead of just promoting their services. The Durex-Swiggy conversation went viral because:
- It was funny and unexpected
- The tone was bold but still classy
- It happened on New Year’s Eve, when many people are online
- People enjoy light-hearted brand banter
- This shows how modern marketing is changing. Brands no longer talk in a formal tone — they talk like humans.
A Look at Swiggy’s New Year Numbers
While the condom sale tweet got the most attention, Swiggy was also busy with huge food orders. The company delivered:
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Around 3.5 lakh biryanis
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Over 61,000 pizzas before 10:30 PM
This proves how important delivery apps have become in India’s daily life, especially during festivals and celebrations.
What This Means for Modern Branding
This viral moment is a perfect example of how companies use humor to connect with young audiences. Social media is no longer only about advertising; it is about building personality, staying relatable, and creating shareable moments.
Durex and Swiggy successfully showed how a few clever tweets can strengthen brand image and create massive online buzz.
Conclusion
The playful exchange between Durex India and Swiggy became one of the funniest social media moments of New Year’s Eve. It showed how modern brands use humour, timing, and creativity to grab attention. More than the products, it was the witty conversation that won the internet. This incident also reflects how Indian audiences appreciate brands that speak their language — fun, quick, and relatable.