A light-hearted but fiery social-media exchange between India’s Blinkit and Pakistan’s dessert brand Crumble has gone viral. What began as a small joke turned into a full social-media roast session, and netizens from both countries couldn’t stop reacting.
The clash quickly moved from humour to harsh jabs, raising questions about where brands should draw the line on social media.
How This Online Fight Actually Started
The buzz began when Crumble posted an Instagram update claiming Blinkit had delivered the wrong items earlier.
Instead of ignoring it, Blinkit stepped into Crumble’s comment section and dropped clever replies pointing out Crumble’s own slow deliveries.
View this post on Instagram
This back-and-forth got the attention of users from both India and Pakistan, and the comments section turned into a public entertainment zone.
Crumble Takes a Dig at Blinkit With “Yellow Company” Joke
In a recent carousel post, Crumble added a slide with the Blinkit yellow icon and wrote:
“pov: yellow company se order karwa liya”
This was a clear attempt to poke fun at Blinkit’s branding and create buzz around the rivalry.
The post instantly spread across Instagram stories, meme pages, and Twitter/X, especially in India and Pakistan.
Blinkit Fires Back With a Savage Reply
Blinkit didn’t stay silent.
The company posted a comment that was bold, humorous, and slightly controversial.
Their reply translated into a direct roast, comparing Crumble’s products and obsession with “underwear” jokes.
People were shocked but entertained, calling it one of Blinkit’s most savage comebacks ever.
Crumble Responds With an Even Sharper Counterattack
Instead of stepping back, Crumble replied with an even sharper comment.
The conversation crossed into a zone where many felt the humour was overshadowed by unnecessary personal attacks.
Users started debating whether this was still fun or if the comments had become too aggressive for professional brands.
Zomato Joins the War to Support Blinkit
Things escalated further when Zomato, Blinkit’s parent company, jumped into the comments.
Their reply added more fuel to the already heated exchange.
Netizens laughed at the unexpected support squad moment, with many comparing it to a “family joining a school fight.”
Netizens Divided: Funny Banter or Unprofessional Behaviour?
The viral roast attracted thousands of reactions.
While many enjoyed the humour and treated it like a fun Indo-Pak meme battle, others felt the brands crossed a line.
People highlighted two main concerns:
- Brands should maintain professionalism, even while having fun.
- Harsh personal jokes may harm brand reputation.
Some marketing experts online said this might be a planned strategy to create attention, especially among younger audiences who enjoy bold humour.
Is This Marketing or Just Meme Culture Gone Too Far?
In today’s digital era, brands often use humour, sarcasm, and memes to stay relevant.
But there’s a thin line between clever marketing and unprofessional behaviour.
While the Blinkit–Crumble roasting session entertained thousands, it also raised an important question:
Should brands act like individuals on social media, or maintain corporate class?
This debate remains ongoing.
Conclusion
The online roasting between Blinkit, Crumble, and Zomato became a major source of entertainment across India and Pakistan.
While many enjoyed the savage humour, others questioned the professionalism behind such comments.
Whether this was clever marketing or unnecessary drama, one thing is certain—
the exchange went viral, generated massive engagement, and kept both brands in the spotlight.
FAQs
How did the Blinkit–Crumble argument start?
It began when Crumble posted about Blinkit delivering wrong items, and Blinkit responded in the comments, turning it into a public banter.
Why did Zomato join the conversation?
Zomato is Blinkit’s parent company and jumped in to support Blinkit, adding more humour to the exchange.
Was the roast scripted or natural?
Many users believe it might be a marketing strategy, but there is no confirmation from any brand.
Did the comments affect the brands’ image?
Reactions are mixed—some loved the humour, while others felt it was unprofessional.
Why did this become viral?
People love quick humor, memes, and India-Pakistan online banter, which helped this exchange spread rapidly.