A new controversy has hit BharatMatrimony after a married woman, Swati Mukund, claimed that her photo was used on the platform under a fake premium profile. The issue has triggered discussions on online privacy, identity misuse, and authenticity of digital matchmaking websites in India.
What Happened in the Viral Video?
Swati Mukund shared a video on Instagram explaining that her image appeared on a BharatMatrimony Elite profile without her knowledge.
The profile used her picture with a different name, details, and background, suggesting she was a newly joined member searching for a match.
Swati clarified clearly that she did not meet her husband on any matrimonial site, and she is already married. She added her husband in the video to make her point stronger and avoid any misunderstanding.
Her Strong Message to Users
In the video, Swati says, “There’s more acrimony than matrimony,” sarcastically pointing towards her disappointment.
She warned users to be cautious while using matchmaking apps because profiles may not be 100% real or verified.
She also tagged BharatMatrimony to call attention to the matter publicly.
Details of the Fake Profile
The screenshot shown in the video displayed:
- Name listed as: Nithya Raja Sekar
- Age: 35 years
- Height: 5’9”
- Education: B.Tech
- Location: Chennai
- Profession: Fitness professional
- Status: Newly Joined Member
However, none of these details belonged to Swati. The picture was the only real thing taken from her social media.
Public Reactions and Similar Complaints
After Swati’s post went viral, many social media users shared their own experiences.
One user commented:
“Even my photos were used with ‘Divorcee looking for a decent spouse’ written — and I have never been married.”
This suggests that identity misuse may not be an isolated problem, raising concerns about how these platforms verify photos and user profiles.
Why This Issue Matters
Online matchmaking platforms have become very common in India.
However, when photos are taken without consent, it can lead to:
- Privacy violation
- Emotional stress
- Misrepresentation
- Misleading potential partners
People expect transparency when searching for a life partner, and this incident shows that verification systems need to be stronger.
BharatMatrimony Yet to Address the Issue Publicly
As of now, there is no official public statement from BharatMatrimony regarding the issue.
Users online are demanding clarification and better verification measures to prevent such incidents in the future.
Conclusion
The incident involving Swati Mukund raises important questions about privacy and authenticity on matchmaking platforms. While matrimonial sites help many people, users must stay alert, verify information carefully, and regularly check how their personal photos are being used online. Stronger identity checks and accountability from platforms are necessary to ensure people’s trust.
FAQs
What exactly happened in the incident?
A married woman found her photo used in a fake profile on BharatMatrimony’s premium service without her permission.
Did the woman ever register on the app?
No, she clarified that she never used any matrimonial app to find a partner.
What was the reaction of the public?
Many people shared similar experiences and expressed concerns about privacy and fake profiles.
Has BharatMatrimony responded?
As of now, there has been no official public statement addressing the issue.
How can users protect themselves?
Users should avoid sharing personal photos publicly, report misuse immediately, and stay cautious when interacting with profiles online.