Volkswagen India has brought a fresh splash of style to its popular sedan, the Virtus. The company has introduced a brand-new Flash Red colour option, which will be available exclusively with the GT Line variant. The first units of this vibrant shade have now started reaching dealerships across India, signaling the start of deliveries soon.
A New Look for the Virtus
The new Flash Red version of the Virtus stands out for its bold and sporty appearance. Volkswagen has added gloss black finishing touches around the car, which makes the red paint pop even more. The roof, wing mirrors, and certain trims carry this glossy black effect, giving the sedan a premium and performance-oriented look.
This addition is expected to appeal to buyers who want their car to stand out on the road while maintaining the elegant sedan styling that the Virtus is known for.
No Change in Price
Interestingly, despite the fresh paint option, Volkswagen has not increased the price for the Flash Red Virtus. The GT Line manual variant is priced at ₹14.08 lakh, while the six-speed torque converter automatic costs ₹15.18 lakh (ex-showroom).
This is good news for customers, as they get a unique colour choice without paying extra, something not very common in the automotive market.
Engine and Performance
The Flash Red Virtus GT Line is powered by the familiar 1.0-litre, three-cylinder, TSI petrol engine. This turbo-petrol motor produces 114 bhp of power and 178 Nm of torque.
While the engine is small in size, the turbocharging gives it enough punch for both city driving and highway cruising. The option of a 6-speed manual gearbox or a 6-speed torque converter automatic makes it suitable for different driving preferences.
Volkswagen’s TSI engines are well-known for their strong mid-range performance, smooth power delivery, and good fuel efficiency compared to larger naturally aspirated engines.
Growing Focus on Personalisation
The introduction of this colour is part of Volkswagen’s strategy to give customers more personalisation choices. In recent years, colour has become a major decision factor for car buyers, especially among younger customers.
Flash Red joins the existing Virtus colour range, which already includes shades like Carbon Steel Grey, Reflex Silver, Curcuma Yellow, Candy White, and Rising Blue.
Link with Taigun Updates
Earlier this week, Volkswagen also launched the same Flash Red shade for the Taigun SUV. Both the Virtus and Taigun share the same MQB-A0-IN platform and mechanical components, making it easy for the company to roll out similar updates across its line-up.
On top of that, Volkswagen has already started testing the facelifted Taigun in India, which hints that the Virtus might also receive some cosmetic and feature updates in the near future.
Expert Opinion
From a market perspective, introducing a new colour may seem like a small change, but in reality, it can significantly influence buying decisions. The GT Line’s sporty styling now looks even more attractive in this bright red shade.
Given that the Virtus already stands out as one of the most stylish sedans in its segment, this new colour option could help Volkswagen pull in more young buyers who are looking for a premium yet fun-to-drive car.
Conclusion
The arrival of the Volkswagen Virtus in Flash Red shows that the company is paying attention to style-conscious buyers. Without increasing the price, Volkswagen has added a bold and sporty option to its GT Line range, which could boost showroom interest. With the festive season not too far away, this fresh colour choice might just give the Virtus an extra edge in the competitive sedan market.
FAQs
What is the price of the Volkswagen Virtus Flash Red?
The manual version is priced at ₹14.08 lakh, while the automatic version costs ₹15.18 lakh (ex-showroom).
Is the Flash Red colour available in all Virtus variants?
No, it is exclusive to the GT Line variant only.
What engine does the Flash Red Virtus get?
It is powered by a 1.0-litre turbocharged TSI petrol engine producing 114 bhp and 178 Nm of torque.
Are there any mechanical changes in the Flash Red version?
No, the changes are purely cosmetic. The engine, performance, and features remain the same.
When will deliveries start?
Since the model has already reached dealerships, deliveries are expected to start soon.