In order to capitalize on India’s impending festive season demand, TVS Motor Company has formally announced that it is getting ready to introduce a brand-new entry-level electric scooter that would sit beneath the TVS iQube. This represents a calculated move by TVS to broaden its range of EVs and attract more cost-conscious customers.
What We Currently Know
Launch Schedule: The scooter is anticipated to make its debut before to the 2025 holiday season, most likely during Diwali (October–November), which is India’s busiest time of year for car sales. In TVS’s EV lineup, it will be positioned behind the iQube. It is expected to cost between ₹90,000 and ₹1 lakh (ex-showroom). Compared to the base iQube 2.2 kWh version, which now starts at about ₹1 lakh, this is much less expensive.
Features & Design
Exterior Styling: According to patent leaks, the design is similar to the iQube’s but has a sleeker, more streamlined profile. It differs greatly from the boxier iQube look thanks to its flowing aerodynamic panels and narrow LED headlights.
Technology capabilities: Similar to the capabilities shown in the Creon concept and TVS X teasers, early teasers suggest wristwatch connectivity, allowing users to remotely lock and unlock the scooter, find it, and set up geo-fencing.
Powertrain & Range
Although precise battery and motor specifications are still pending, insiders point to a small fixed battery pack of two to three kWh, most likely powered by a Bosch hub motor. On a full charge, the estimated real-world range is between 80 and 100 kilometers, making it perfect for city commuters.
LED lighting, a digital display, flat flooring, and under-seat storage will be among the basic amenities. It is anticipated that tubeless tires, regenerative braking, different ride modes (Eco/City), and combined brake systems (CBS) will reduce expenses while upholding safety regulations.
Market Situation and Approach
Competitive Edge: TVS wants to target this market directly because competitors like Bajaj’s Chetak 3001, Ola Electric’s S1 X, and Ather Rizta are all priced at entry-level. The new model makes EV ownership more accessible by undercutting rival pricing and offering a more straightforward feature set.
Product Portfolio Strategy: In an indication of TVS’s intention to customize products for a range of market niches, the company’s director and CEO, K. N. Radhakrishnan, confirmed a new EV launch by March 2025. The flagship TVS X and higher-spec iQube versions are complemented by the new model, which guarantees TVS covers the bottom end of the EV ladder.
Sales Focus: By introducing this volume-friendly product ahead of holiday buying cycles, the brand hopes to maintain its top-three ranking in the EV two-wheeler market. In H1 FY2025, it sold about 1.27 lakh EV scooters, generating ₹1,600 crore.
Why It Matters
- The Significance of Affordability The scooter, which costs less than ₹1 lakh, will enable mainstream consumers to adopt EVs.
- Product Reach: By enhancing the iQube and X models, it extends TVS’s product line farther into the entry-level market.
- Festive Timing: TVS may capitalize on the excitement of the shopping season by launching during Diwali, when buying emotion is at its highest.
- Designed for Urban Use: It is ideal for daily city transportation due to its small size, sufficient range, and simple smart features.
- Official name: Based on TVS patent filings and legacy nameplates, it may launch under the Jupiter EV or perhaps as “E-XL” or “XL EV.”
- Specifications include battery dimensions, motor specifications, charging durations, and section placement details.
- Features include color choices, trim variations, app support, and connectivity depth.