Tata Motors has announced a special festive campaign in Kerala ahead of Onam 2025, offering benefits of up to Rs. 2 lakh on selected passenger and electric cars. The limited-period scheme runs from 25 July to 30 September 2025, giving customers attractive discounts and easy finance options.
Campaign Theme and Celebration
The campaign, called ‘Kerala Comes Together with Tata Motors’, highlights the festive spirit of unity and joy. To make it more special, Tata Motors has used the popular Malayalam song “Nada Nada” by Avial as the campaign’s anthem, celebrating the cultural essence of Onam.
Along with discounts, customers booking their cars during this period will get priority deliveries, ensuring they can celebrate the festival with their new Tata vehicle.
Benefits on ICE Models
Tata Motors is offering big savings across its petrol and diesel range:
- Tiago – Rs. 60,000
- Tigor – Rs. 60,000
- Altroz – Rs. 1,00,000
- Punch – Rs. 65,000
- Nexon – Rs. 60,000
- Harrier – Rs. 75,000
- Safari – Rs. 75,000
- Curvv – Rs. 40,000
Benefits on Electric Models
Tata is also focusing strongly on its EV lineup with even bigger festive offers:
- Tiago.ev – Rs. 1,00,000
- Punch.ev – Rs. 85,000
- Nexon.ev – Rs. 1,00,000
- Curvv.ev – Rs. 2,00,000
EV Loyalty Benefits
Tata is giving extra benefits to existing EV customers if they upgrade:
- Harrier.ev – Rs. 1,00,000 extra benefit
- Curvv.ev – Rs. 50,000 extra benefit
Easy Finance Options
To make buying easier, Tata Motors is offering flexible financing plans, such as:
- Balloon payment schemes
- Step-up EMI plans
- Low EMIs starting at Rs. 100 per lakh for the first three months
These schemes are designed to make car ownership simpler and more affordable during the festive season.
Strong Presence in Kerala
Tata Motors has built a strong network in Kerala to support this campaign. The company has:
- 1,200 service bays across 83 workshops in 62 cities
- A dedicated EV battery repair centre in Kochi
- Five Tata.ev stores in the state
- Central Diagnostics Command Centre for real-time technical help
- Roadside assistance with on-site repair support
This ensures customers get both festive benefits and reliable after-sales service.
Tata Motors’ Statement
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“Kerala is an important market for Tata Motors. With this Onam campaign, we want to make the celebrations more meaningful by offering attractive benefits, easy finance, and priority deliveries for our customers.”
Expert Take
This Onam campaign is not just about discounts—it reflects how Tata Motors is trying to build deeper cultural connections in Kerala. By offering heavy benefits on both ICE and EV models, along with strong financing schemes, the company is aiming to boost sales during one of the most important festive seasons in the state.
Conclusion
Tata Motors’ Onam 2025 campaign in Kerala brings a mix of big discounts, flexible finance options, and customer-friendly services. With benefits up to Rs. 2 lakh on ICE and EV models, the company is focusing on making Onam more joyful for families while also strengthening its presence in the Kerala market.
FAQs
What is the validity of Tata Motors’ Onam campaign in Kerala?
The offers are valid from 25 July to 30 September 2025.
Which Tata car gets the highest benefit under this campaign?
The Curvv.ev gets the highest benefit of Rs. 2 lakh.
Are there any special benefits for existing Tata EV owners?
Yes, existing EV owners get loyalty benefits, such as Rs. 1 lakh on Harrier.ev and Rs. 50,000 on Curvv.ev.
What financing options are available under this campaign?
Customers can opt for balloon payment schemes, step-up EMIs, and low EMI plans starting at Rs. 100 per lakh.
How has Tata Motors strengthened its support network in Kerala?
The company has 83 workshops, 1,200 service bays, five EV stores, and a battery repair centre in Kochi to support customers.