A recent food delivery mix-up has gone viral, leaving netizens amused and both Zomato and Swiggy in the spotlight. On November 1, tech founder Priyadarshi M shared a hilarious post on X (formerly Twitter) after receiving his Zomato order in Swiggy packaging. What started as a light-hearted observation quickly turned into a trending moment that perfectly captured the friendly rivalry between India’s biggest food delivery apps.
Let’s dive into what really happened, how Zomato responded, and why this mix-up has become the most relatable story for Indian foodies in 2025.
🍱 The Surprising Twist: Zomato Order in Swiggy Packaging
It was just another ordinary day for Priyadarshi M, the founder of OyzterBay and CureBay, and a former tech executive at Microsoft and Google. He placed a regular food order through Zomato, expecting his favorite meal to arrive as usual. The delivery was on time, the food was hot and perfectly packed — everything seemed smooth.
But when he opened the bag, he couldn’t believe his eyes — the order was delivered in a Swiggy-branded package!
Taking the moment in good humor, Priyadarshi decided to share his experience on X, tagging Zomato CEO Deepinder Goyal. His tweet read:
“@deepigoyal I ordered food and got it on time! That was all awesome… there was only one issue which I thought as a fellow founder I must bring to your attention…”
He then posted a photo showing his Zomato order sealed with Swiggy tape, calling it a small backend confusion. Instead of complaining, he used humor to point out the issue — and the post immediately caught people’s attention.
😂 Internet Reactions: “When Rivals Become Roommates!”
Within hours, Priyadarshi’s post started gaining traction, sparking jokes, memes, and playful comments from users across India. Some called it a “Zwiggy” moment, while others teased that the “rivalry has now turned into friendship.”
One user commented:
“Maybe the restaurant ran out of Zomato tape and borrowed some from Swiggy next door!”
Another joked:
“This is like Pepsi coming in a Coke bottle — confusing but still tasty!”
Social media platforms like X and Instagram were filled with screenshots and memes comparing the two delivery giants, with many praising how calmly and professionally Zomato handled the situation.
🛵 Zomato’s Quick and Classy Response
To everyone’s surprise, Zomato didn’t ignore the post or offer a generic apology. Instead, they responded within hours with a short and transparent explanation.
Zomato’s official handle replied:
“Hey Priyadarshi, this can happen when a restaurant runs out of Zomato packaging tape. If you faced any issues, DM us your order ID, and we’ll take it up with them.”
The response struck the perfect balance — polite, professional, and solution-oriented. Zomato didn’t shift blame but explained the reality of the food delivery ecosystem, where restaurants sometimes use whatever packaging materials are available during rush hours.
This quick and humble reaction earned them praise online, with users calling it an example of great customer communication.
🍔 What Really Happens Behind the Scenes
Many people might not realize that food delivery apps like Zomato and Swiggy depend on partner restaurants for packaging.
While both companies supply branded materials like bags, tapes, and boxes, these items can run out during high-demand hours — especially during festivals or weekends. In such cases, restaurants sometimes reuse or borrow packaging from another platform to ensure the order goes out on time.
A restaurant owner from Bengaluru explained in a comment:
“Sometimes we get 100+ orders in an hour. If Zomato tape finishes, we just use what’s available. The priority is to deliver food fresh and on time.”
So, while the incident looked funny from the outside, it also shows how hectic and interconnected the food delivery business can be behind the scenes.
🤝 Zomato vs Swiggy – A Friendly Rivalry That Keeps India Fed
For years, Zomato and Swiggy have been neck-and-neck in India’s massive food delivery market. Together, they dominate over 95% of the sector, serving millions of customers daily.
Their rivalry isn’t just about food — it’s about innovation.
- Swiggy focuses on faster delivery, grocery expansion, and local store tie-ups through Instamart.
- Zomato, on the other hand, invests in tech, AI-powered delivery routes, and restaurant visibility through Zomato Gold and Blinkit.
Despite the fierce competition, both companies share similar challenges — restaurant shortages, delivery delays, packaging issues, and maintaining brand consistency across thousands of outlets.
This latest incident, though small, perfectly captures that thin line between rivalry and interdependence in India’s delivery industry.
🌐 Users Loved the Transparency
Unlike the usual corporate responses, both Zomato and Priyadarshi kept the tone light and friendly — something the internet loves.
Users appreciated that Zomato didn’t issue a robotic apology but instead explained the situation clearly. This approach not only resolved the issue quickly but also showed how customer communication has evolved in 2025.
One X user summed it up perfectly:
“This is why I love Zomato. They don’t hide mistakes — they fix them and even laugh about them.”
📦 A Lesson in Branding, Not Just Delivery
This funny mix-up also holds an important lesson for startups and businesses: branding is powerful, but execution matters even more.
In a world where customer loyalty is built on experiences, even a small packaging error can become viral — good or bad. But how a brand responds defines the outcome.
Zomato turned what could’ve been a small embarrassment into a moment of relatability and trust. Their response reminded everyone that mistakes happen, but honesty and humor can win hearts faster than refunds.
🔍 What It Means for Customers
For everyday users, this story is a reminder to not take small goof-ups too seriously. Whether your Zomato order comes in Swiggy tape or vice versa, what matters is that the food arrives hot and fresh.
As one commenter joked:
“Logo galat ho sakta hai, lekin taste sahi hona chahiye!”
(“The logo can be wrong, but the taste should be right!”)
And that’s exactly what happened here — a mix-up turned into a laugh, not a fight.
🥳 The Final Takeaway
In the fast-paced world of food delivery, mistakes like this are bound to happen. But how brands handle them makes all the difference. Zomato’s quick, honest, and empathetic response turned an awkward moment into a positive PR win.
Priyadarshi’s good-natured tweet, paired with Zomato’s calm reply, gave the internet a fun story to share — one that shows technology, humanity, and humor can still go hand in hand.
So, the next time your biryani comes with a Swiggy sticker but a Zomato smile, don’t panic — just enjoy the food and maybe share a laugh online. Because in 2025, India’s food delivery wars are more entertaining than ever.
🔥 Key Highlights
- Customer received Zomato order in Swiggy packaging
- Tech founder Priyadarshi M shared the funny moment on X
- Zomato responded quickly explaining the mix-up
- The internet reacted with memes and jokes
- The story shows how honesty and humor build customer trust